Resources
We help catalog and magazine publishers increase profitability through improved purchasing strategies.
- They are worried they aren't getting the best deal on paper and printing
- They are concerned about the volatility of the paper market and their ability to budget for it
- They are frustrated about finding the best way to structure a competitive package on paper and printing that stays competitive through the life of the deal
If these or similar issues concern you, we invite you to click here to check out the free resources on this Web site.
Click on these buttons to learn about quick and economical ways to assess your competitive position regarding paper and print costs.
Free Special Reports
"The Ten Most Common Costly Mistakes Paper Buyers Make"
and"The Ten Most Common Costly Mistakes Print Buyers Make"
($50 value) Sign Up Now| Special Reports |
Find out how you compare to other paper and print buyers. Get the results of our 10-year benchmarking study of more than 50 of the nation's largest paper and print buyers.
Privacy Policy. We hate spam. We never rent, sell or lend our email list to anyone. You can ask to be removed from our email list at any time. If you are on our list, you will receive free periodic updates on changes and trends in paper and print buying.
If you would like a complimentary assessment to determine if there are opportunities for you to dramatically reduce what you spend on paper and printing, send an email to assessment@lufkinstrategic.com or call 951-687-8134

Bill Lufkin
Consultant, Author, Speaker
Bill Lufkin is the paper and print buyers coach. Along with his proprietary special reports, the paper and print buying tools of Bill Lufkin have been used to dramatically decrease paper and print costs for catalog and magazine publishers for more than a dozen years. During his career, including over 25 years at R.R. Donnelley, he has saved clients more than $200 million and currently saves clients $22 million annually. Bill often publishes reports and speaks to publishers, teaching them new ways to improve profitability by reducing two of their three biggest expenses.

